March 26, 2009
Coghlin Cos. Hires Publicity Firm
By Matthew L. Brown
Worcester-based Coghlin Cos. has hired Waltham public relations firm Hart-Boillot to undertake marketing campaigns for its Columbia Tech and Cogmedix subsidiaries.
Hart-Boillot will lead media and marketing campaigns designed to increase awareness of the two units. Columbia Tech is a contract manufacturing business and Cogmedix is a medical device manufacturing business.
The privately-held Coghlin said it considers it important to step up marketing and publicity efforts during difficult economic times.
Hart-Boillot specializes in business-to-business marketing and public relations for the high-tech, medical devices and education industries.
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