LCU brings brand into 21st Century
Credit union looks to attract younger demographic
Leominster Credit Union has unveiled a new logo and tagline that one executive said will help the bank "re-brand" itself and "reinvigorate the organization."
The new logo — a white "LCU" and "Leominster Credit Union" on a burgundy background, near 16 dots and the tagline "Be somebody" – replaces a simpler blue design that dated to the 1970s, said Colleen Hughes, vice president for marketing.
"The logo and the tagline that goes with it does a lot in re-energizing the organization, inside and outside; how staff, employees and managers feel about us, and how members and potential members view us," Hughes said. "Like everyone else, we're looking to cash in on that younger demographic."
Fifteen of the dots are a pinkish color, and one — representing an LCU member — is apple green. Hughes said it signifies the credit union's new "Be somebody" slogan.
"The minute I saw ‘Be somebody' it just jumped at me," Hughes said. "It's so incredibly strong. It says so much, especially for a credit union."
Sturbridge marketing and advertising agency smith&jones designed the logo.
LCU also announced a scholarship in memory of Leo R. Bachant, the vice chairman of the credit union's board of directors before his sudden death in November. It will award $1,000 to one senior at Clinton High School - where Bachant was an assistant principal - for each of the next five years.
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