Management After Downsizing
After layoffs, managers in charge of communicating with employees can take a page from the PR flacks’ book.
Even those who despise the “spin” that is used in politics as a standard operating procedure will usually agree that this technique can be helpful in periods of economic turmoil. In these cases, it becomes important for management to make as many positive statements as possible during these periods.
In the business world, spin need not be disingenuous. There are often positive aspects to downsizing that are lost on the public, your customers, and, most importantly, your staff. Communicating these positives to your employees is absolutely critical to future success. Among many potential details that you can communicate, there is one primary essential that you should deliver to your staff: Make them understand how much you value these layoff survivors!
This action is more important than your overall spin on the economic situation. The individuals and the remaining teams must know that the company values their contributions and needs their continued high performance to navigate through this difficult period. Obviously, this is more than just a spin; it is a reminder of management’s commitment to its remaining staff.
Courtesy of Kelly Services. Click here to read the complete article. To learn more about Kelly Services, visit www.kellyservices.com.
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