Mercury Gets New EVP
Conderino
Besides Mitchel G. Bader, our featured Q&A this week, Mercury Media has hired another new executive vice president: Chris Conderino.
As the new EVP of planning and corporate direct response, Conderino will head the agency's new Corporate DR specialty practice. The practice will serve blue chip clients moving away from traditional advertising to marketing strategies that combine traditional and direct response methods.
Conderino's responsibilities will also include launching the company's interactive TV service.
In her previous positions, Conderino has launched three full-service media departments and has worked with advertisers including AstraZeneca, Abbott Labs, Schering-Plough, JP Morgan Chase, Wells Fargo Financial Services, PC Richards and Radio Shack.
She will work jointly out of the company's Marlborough headquarters and her New York office.
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