July 26, 2010
Virgin Mobile Canada Taps LiveWire Program
By Brandon Butler
Another Canadian cell phone provider has chosen to offer its customers software created by Littleton's LiveWire Mobile.
Virgin Mobile Canada is launching a LiveWire program that allows customers to purchase music and other media from a variety of sources using a single interactive storefront. The program offers personalized recommendations, multimedia bundle deals and promotional pricing for music, wallpapers, ringtones, games and applications.
Virgin Mobile Canada is part of Virgin Mobile, which has more than 15 million customers around the world.
Another Canadian cell phone provider, Saskatchewan Holding Corp., or SaskTel, also recently selected LiveWire Mobile to offer multimedia to customers.
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