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July 21, 2022

Worcester startup raises $5.2M for R&D, new hires

Photo | Timothy Doyle 20 Franklin St., Worcester, site of Blustream Headquarters

Blustream, a Worcester technology company specializing in after-sale product experience, has raised $5.2 million in Series A funding.

This round of funding was led by PBJ Capital of Lincoln and Gutbrain Ventures of Boston with participation from existing investors, including The Zenie Group of Maine and York IE of New Hampshire, the company announced on Tuesday.

Blustream plans to use the $5.2 million to quicken the development of its product, expand into new industries, and hire more sales and marketing staff.

The funding brings Blustream’s total raised to $9 million, including a $3 million round of funding in 2020.

The company also announced on Tuesday that Scott Weller, senior vice president of product and merchant loyalty of Mastercard, has been appointed to the Blustream board of directors, and Emily Lagasse, founder of Fedwell Pet Foods of Sudbury and Petwell Supply in Somerville, has been hired to be vice president of marketing.

Blustream provides after-sale product engagement information to companies, allowing them to maintain relationships with customers.

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