Wormtown Brewery hires former Texas executive, brewery founder as GM
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Scott Metzger
Wormtown Brewery has added a business executive, economics professor and Texas-based brewery founder to its management team to help lead the growing company.
Scott Metzger, founder of San Antonio-based Freetail Brewing Co., will begin as general manager of the Worcester brewery on Sept. 25. Before founding the brewery, Metzger worked as an analyst for $35-billion fuel company Valero Energy Corp.
He also spent time as an adjunct economics professor at the University of Texas at San Antonio and has served on the board of directors for the national trade group Brewers Association.
He spent about 12 years at Freetail, leaving in 2018 in what Wormtown Managing Partner David Fields described as an amicable split with other equity partners.
For now, Metzger will not take an equity position in the company and will only add to its management team, said Fields.
Metzger is expected to fill the gap between equity partners and staff, Fields said.
Wormtown searched across the country to find someone with Metzger’s skill set, which Fields described as unique. He not only has a wealth of brewery experience, but has an advanced degree in economics and worked for a large multinational company.
The decision to hire a GM began in January, when the ownership group and leadership team found communication from the top down wasn’t as strong as it should be, leading to some promising staff ideas not being heard, Fields said.
When a good idea does take hold, executing on that idea typically takes longer than it should, Fields said.
“We’re working on so many things, and we have so many balls in the air that sometimes you just assume everyone has the same info, ideas and data that you have,” Fields said. “More often than not, you realize they don’t.”
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