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Advice

  • Know How

    Creating a client-centric culture

    Laura Herman-strohecker Special To The Worcester Business Journal April 25, 2016

    At Insurance Marketing Agencies, we take pride in our strong, client-centric culture. The agency was founded in 1924 in Worcester.

    Laura Herman-strohecker Special To The Worcester Business Journal April 25, 2016
  • 10 Things I Know About...

    Starting a business

    Andy And Emiy Proos April 25, 2016

    Here are ten steps to starting a business from a father and daughter team that founded a technology startup.

    Andy And Emiy Proos April 25, 2016
  • 101: QUELLING CONFLICT

    Susan Shalhoub Special To The Worcester Business Journal April 25, 2016

    With four generations now in the workplace, the 2016 work environment may seem ripe for conflict and with that communication takes on a whole new importance.

    Susan Shalhoub Special To The Worcester Business Journal April 25, 2016
  • Know How

    Don’t worry… be happy – the dangers of the uneducated end user

    Konrad Martin Special To The Worcester Business Journal April 11, 2016

    If you have anti-virus and anti-malware, the last thing you need to worry about is a virus infecting your computer, right? Allow me to burst your bubble.

    Konrad Martin Special To The Worcester Business Journal April 11, 2016
  • 10 Things I Know About...

    Sustainable design

    Rob Para April 11, 2016

    10. Reduce energy needs. Roof and wall superinsulation, high-performance windows and LED lighting can significantly reduce energy loads and save money, both in initial equipment expenses and long-term fuel costs.

    Rob Para April 11, 2016
  • 101: BUSINESS TRANSPARENCY

    Susan Shalhoub Special To The Worcester Business Journal April 11, 2016

    For leaders, being transparent is being authentic. With a leader's character revealed, it removes any need to hide and builds trust and loyalty among employers and employees, ultimately increasing efficiency and production.

    Susan Shalhoub Special To The Worcester Business Journal April 11, 2016
  • 101: WINNING BACK CLIENTS

    Susan Shalhoub Special To The Worcester Business Journal March 28, 2016

    Businesses can be plagued by churn, or how many customers cancel, but here are some tips to learning from those experiences and possibly bringing those clients back.

    Susan Shalhoub Special To The Worcester Business Journal March 28, 2016
  • 10 Things I Know About...

    Clean energy in Worcester

    Steve Pike March 28, 2016

    The interim CEO of the Massachusetts Clean Energy Center walks through 10 point about clean energy in Worcester.

    Steve Pike March 28, 2016
  • 10 Things I Know About... Business Gifting

    Sharon Day March 14, 2016

    Gifting enhances relationships -- if its done correctly.

    Sharon Day March 14, 2016
  • Know How

    Four ways to prep for retirement in Mass.

    David Borden Special To The Worcester Business Journal March 14, 2016

    A decade ago, a retiree or pre-retiree living in our state could plow a significant portion of their investible assets into a municipal bond or some other kind of fixed-income vehicle and reasonably expect to earn 4- to 5-percent returns year

    David Borden Special To The Worcester Business Journal March 14, 2016
  • 101: Elevator Pitch

    Susan Shalhoub Special To The Worcester Business Journal March 14, 2016

    Your elevator pitch — also known as an elevator speech — should hook a listener into learning more about your company, but should not give too much information up front.

    Susan Shalhoub Special To The Worcester Business Journal March 14, 2016
  • 101: EXECUTING STRATEGY

    Susan Shalhoub Special To The Worcester Business Journal February 29, 2016

    Having a strategy is one thing, but implementing that strategy in an effective manner is critical to see results. Otherwise, your strategy is just a plan never adequately put into action.

    Susan Shalhoub Special To The Worcester Business Journal February 29, 2016
  • 10 Things

    10 Things I Know About... Getting the most out of business events

    Maria Mccaffrey February 29, 2016

    10) Decide what kind of networker you are. Be honest with yourself about what type of networking you like and excel at, such as structured (referral groups) or informal (business after hours). Choose events that fit your mold.

    Maria Mccaffrey February 29, 2016
  • Know How

    State Resource Network can help Central Mass. innovate

    Anne Haynes Special To The Worcester Business Journal February 29, 2016

    Yesterday's innovations shaped today's Gateway Cities.

    Anne Haynes Special To The Worcester Business Journal February 29, 2016
  • 10 Things I Know About...Hiring a vCISO

    Michelle Drolet February 15, 2016

    10. A hedge against a breech

    Michelle Drolet February 15, 2016
  • Know How

    Deal with roof snow before it becomes more expensive

    Scott Lacourse Special To The Worcester Business Journal February 15, 2016

    After a relatively mild start to the winter, Central Massachusetts has been hit by significant winter storms since early February.

    Scott Lacourse Special To The Worcester Business Journal February 15, 2016