Erjon Metohu is president of ERI Design in Worcester. This is part of a series from ERI Design providing web and digital marketing advice.
Updated: June 2, 2025
Advice
8 Things to know ... Before hiring a web firm
By Erjon Metohu
8) Choosing the right web partner matters. It can be the difference between a smart investment and a costly misfire. Whether you're a business, nonprofit, or institution, your website is too important to leave to chance.
7) Start with strategy, not screenshots. A good website begins long before the design phase. Look for a partner who wants to understand your business goals, your audience, and the problems you’re trying to solve, not just your color palette or lingo.
6) Know who’s actually doing the work. Some firms pitch you with their A-team, then hand off the work to freelancers or junior staff. Ask who you’ll be working with day-to-day. Relationships matter, and so does consistency.
5) Ask about process, then listen closely. A reliable web firm should have a clear, thoughtful process for discovery, design, development, and launch. If its approach feels vague or overly technical, it’s okay to ask more questions.
4) Beware the bargain bin. Budgets are real, but a quote that’s too good to be true often comes with trade-offs: poor communication, limited support, or shortcuts costing you more in the long run.
3) Look for evidence, not just promises. Ask for examples of recent work, measurable outcomes, and client references. A trustworthy partner should be proud to show you how they’ve helped others succeed.
2) Prioritize fit over flash. Flashy design doesn’t always equal effective design. Choose a firm that listens well, collaborates closely, and understands your specific needs, even if they don’t dazzle with buzzwords.
1) Think beyond launch day. Your website is a living, evolving tool. Choose a partner who will help you grow, adapt, and improve over time, not one who disappears once the site goes live. Hiring a web firm is more than a business transaction, it’s a partnership. Taking the time to choose the right one can save you stress, money, and missed opportunities down the road.
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