IDC: Customer Feedback Most Important In Corporate Social Media
Companies are more often using enterprise social software to get customer feedback than for internal interaction, according to Framingham-based International Data Corp. (IDC).
Extending company social initiatives "beyond the firewall" to include customers and other stakeholders is a new trend, according to IDC's fourth annual social business survey.
In 2011, companies reported that the biggest reasons they were using social media systems was to ask questions and get information. Those reasons fell down the list in this year's survey, IDC said.
IDC polled 700 senior executive-level decision makers about their technology plans, perceptions and experiences with social media.
It found that 67 percent of companies have deployed corporate-sponsored enterprise social software. Those companies said they are giving employees more autonomy on how they manage tasks and business workflow.
WBJ Web Partners
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