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August 31, 2007

New name, new aim for Sturbridge IT co.

Sturbridge-based IT analysis and consulting firm Covergis announced Thursday that it would expand and officially change its name to Claricent .

The name change was implemented with the help of North Carolina-based branding expert Phil Davis of Tungsten Brilliant Brand Marketing, according to the company.

Along with the decision to changed its name, the company has also launched a new Claricent web site. The new business model offers clients new consulting services including analytics, architecture & design, implementation, and VirtualConsultant remote Support.

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