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Advice
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10 Things10 Things I know about ... Improving business outcomes through analytics
Updated: November 25, 2019As organizations aspire to become more data-driven, many still struggle to combine their data assets with analytics to improve their business outcomes.
Updated: November 25, 2019
Know HowMarketing is an investment, not an expense
Updated: November 25, 2019Although today’s business owners are inclined to see marketing as an expense, the view of marketing as an investment needed to drive results is more accurate.
Updated: November 25, 2019
Know HowHow testimonials shape your business’s reputation
Updated: October 28, 2019Today more than ever, the reputation of a business is linked to what people say about it online.
Updated: October 28, 2019- 101
101: Building community
Updated: October 28, 2019Organizations are more global, more of us are working remotely, and for many companies, human connection needs a jumpstart.
Updated: October 28, 2019 
10 Things10 Things I Know About ... Managing customer reviews
Updated: October 28, 2019Managing tough customer reviews can be difficult but these 10 steps will give you guidance.
Updated: October 28, 2019
Outside the BoxYour implicit biases will lead to stereotyping
Updated: October 28, 2019First impressions are a real thing, and human beings are programmed to make quick, calculated judgments, innate to our survivor instincts.
Updated: October 28, 2019- 101
101: Tackling tariffs
October 14, 2019How can businesses, especially smaller ones, handle the effects of tariff increases?
October 14, 2019 
10 Things10 Things I know about ... Running a successful fundraiser
October 14, 201910) Form a strong committee. As with most endeavors, being surrounded by the right people is key. Find volunteers with energy, a diverse skill set, and the ability to commit to the planning and execution of the event.
October 14, 2019
Know HowReturn-to-work programs benefit companies & employees
October 14, 2019Many business owners think it is better to have someone out on worker’s comp than to pay them for a lesser job. After all, worker’s comp will pay for them to be out.
October 14, 2019
The Struggle is RealBeing the good guy & bad guy to employees
September 30, 2019Renee Diaz
We hear it constantly: This
September 30, 2019- 101
101: Inclusive meetings
September 30, 2019Running an inclusive meeting – where all present feel comfortable contributing and that their input is valued – is part of an inclusive corporate culture.
September 30, 2019 
September 30, 2019
Know HowFY2020 budget due in October, November?
September 30, 2019You are back from summer vacation. Your kids will be back in school this month. If your company’s fiscal year ends in December, your budget is due soon, maybe October. The pressure is on. Where do you start?
September 30, 2019
10 things40 Things I Know About ... Worcester's creative industry
September 16, 2019Right now, people are talking about Worcester’s future in the arts and creative industries. While most can name a few highly visible arts organizations or projects, few have a good understanding of the big picture.
September 16, 2019
Know howHow the Wayfair decision affects Central Mass.
September 16, 2019It’s been more than 10 months since the U.S. Supreme Court’s Wayfair decision, a landmark sales-and-use tax nexus case out of South Dakota with implications for Central Massachusetts businesses of all sizes.
September 16, 2019-
Outside the box
Speak up for more than just yourself
September 16, 2019My daughter has a sticker on her favorite water bottle reading: “Be a good human.” I asked her what that means, and she said, “It means to be kind, respectful, and thoughtful of all people and the earth we live on.”
September 16, 2019
