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February 6, 2009

IDG Selling Content To 44 Sites

Framingham technology research and media company IDG is now syndicating content to 44 web sites, including the sites of the Los Angeles Times, the Chicago Tribune and the Denver Post.

IDG is distributing articles from its media brands, including PC World, Macworld and GamePro.

The company launched the syndication network last month, via a partnership with Mochila, an online marketplace for syndicated content.

An IDG subsidiary, TechNetwork, sells ad space and sponsorships for the syndication program. The advertising revenue is shared with the media partner and Mochila.

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