November 10, 2006
Kel & Partners receives marketing award
By Jeff Lavery
Kel & Partners, a Westboro-based marketing services firm, was named a winner in the category of Viral Marketing for the 2006 Massachusetts Innovation & Technology Exchange (MITX) Awards.
The Company earned recognition for its animated parody labeled "BicBac", a web-based campaign examining business relationships created for its client Centive, a Burlington-based provider of sales compensation software.
Winners were chosen in 25 categories, and judged by over 100 industry professionals. The MITX Awards is the largest competition in the country that recognizes achievement in the development and implementation of interactive technologies.
On the web: www.mitxawards.org
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