Lifeward expands Middle East reach, offers mobility treadmills to six new countries
Photo | Courtesy of Lifeward
A person utilizes a Lifeward mobility assistive device.
Lifeward mobility products will soon be available in six new Middle Eastern countries after the Marlborough-based medical device company has expanded its partnership with its England-based distributor.
The broadened partnership with SportsMed Products will see Lifeward’s AlterG product lines be offered in the United Arab Emirates while SportsMed’s company SportsMed Performance Trading, based in Dubai, will distribute the products throughout the Gulf Cooperation Council, a union encompassing Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, and the UAE.
“Expanding our distribution capabilities into the UAE and the broader GCC is a critical step in driving the success and global reach of the AlterG product lines,” Mark Grant, Lifeward CEO, said in a Monday press release. “We have great confidence in our long-standing partnership with SMP Ltd., whose strong history of performance with the AlterG and commitment to excellence make them the ideal partner to support this next phase of growth.”
Founded in 2001 under the name ReWalk Robotics, Lifeward creates mobility devices for people living with physical limitations and disabilities, such as exoskeletons and therapeutic cycling devices.
The company’s expanded partnership will specifically distribute Lifeward’s AlterG product line of anti-gravity treadmills. The treadmills utilize pressurized air chambers to decrease gravitational load and body weight to be used for rehabilitation and training, according to Lifeward’s website.
SportsMed, founded in 2010 by AlterG employees, has been Lifeward's exclusive AlterG distributor since 2015 in the United Kingdom and Republic of Ireland, where combined more than 300 treadmills have been sold.
Lifeward's latest news comes as Mark Grant began his tenure as the firm’s new president and CEO in June, following the retirement of the company’s long-term leader Larry Jasinski.
Before that, Lifeward announced in November it would close two of its facilities in Fremont, California, and Islandia, New York on Dec. 31 in a move to save the firm $3 million in operating expenses. The closures resulted in approximately 15 layoffs for individuals in manufacturing-facing roles.
Mica Kanner-Mascolo is a staff writer at Worcester Business Journal, who primarily covers the healthcare and diversity, equity, and inclusion industries.
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